Now Available in Stores
- Episode aired May 19, 2024
Disney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry th... Read allDisney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry that sets a precedent for multimedia corporations.Disney faces financial struggles, hires a marketing expert who proposes licensing characters for merchandise. Mickey Mouse appears on cereal boxes, sparking a lucrative licensing industry that sets a precedent for multimedia corporations.