- Hyams was hired by Jack Warner in 1960 as Warner Bros.' national advertising and publicity director, initially based in New York and later L.A. He became a VP publicity in 1970, was promoted to senior VP 17 years later and in 1992 was named executive VP special projects.
- Former Warner Bros. chairman Robert Daly nicknamed Hyams the "Dean of Publicity. When he was into a movie, he was working with the filmmakers all the way through. He was always out front with a film, seeing it through all aspects of not just publicity, but marketing. The department was basically his support staff.
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